I'm currently reading an INCREDIBLE book titled "DisneyWar", by James Stewart. It's an indepth investigative report into the Walt Disney Company and it's management team; the triumphs and the turmoils.
While reading this book, I've learned ALOT about the entertainment business. I find the more I study Disney, the more I learn about how the movie business works. I just love studying Michael Eisner and Jeffery Katzenberg to learn from their successes, and, very important, their failures.
I finished reading the chapter where, after the disappointing release of (name that's short for Richard...when it meant that cause it was used in a more innocent time) Tracy, Disney Studio Chief Jeffery Katzenberg (1984-1994), [the man who gets credit for the studio turnaround since it was under his tenure that we had the Little Mermaid, Beauty and the Beast, the Lion King, Aladdin (and he shepherded along and assisted in the development of Home Improvement, and even Toy Story)] wrote a 28 page memo that analyzed the situation in Hollywood and told of dangers ahead and what studios should focus on to be successful.
Mr. Katzenberg warned of rising costs in the entertainment industry that would severly harm the bottom line for many of the entertainment companies, and stressed that it shouldn't be big budgets, flashy actors, or uber special effects that one should focus on to make a successful movie. That is not what makes a movie succeed, he analyzed; what makes a movie succeed is a GOOD STORY. He stressed that the development of the story should be chief above all other requirements, that a movie can stand not having a super star actor, a high profile director, and the best effects money can buy, but a movie without a good story is a recipe for disaster. To be successful, companies should stop cow towing to the insane price demands of the super star actors and directors, and focus rather on creating and developing quality stories.
Oddly enough, this wasn't the first time such a memo was circulated around Hollywood. Katzenberg's then boss, Michael Eisner, had written a similar memo way back in the early 1980's when he was the chief of Paramount Studios.
I agree with both Mr. Katzenberg's and Mr. Eisner's analysis to a point. I personally think that when making a movie, a manga, or an anime, your chief focus should first be cultivating a good story. Then you work on the rest. The story is the cake, and everything else is the icing; the actors and special effects, the artistic drawing should all serve to ENHANCE, not replace, the story. Get the best actors you can for the budget you have, same for the drawing and such. If your story is really good, a few cut backs here and there may be forgiven.
But what are the opinions of the other artists here? I think it important for us future Christian producers, directors, animators, and writers to debate on this subject so we can decide how to approach impacting our world in the future.
And don't forget that before his ego got to him, Mr. Eisner was highly successful, and Mr. Katzenberg's string of animated successes speaks for itself. I should note though that though they had both written the same philosophies, they were prone to ignore it from time to time; and sometimes those detours proved disastrous.