Postby blkmage » Mon Oct 29, 2012 11:19 am
Your bringing up Urobuchi actually reminded me of something that I missed, which is why Urobuchi's involvement excited people at the time. Unlike the names you mentioned, Urobuchi isn't a well-known mainstream writer. In fact, he was a relative unknown among anime fans, since Madoka is his first significant involvement in an anime. Urobuchi's claim to fame is as a visual novel writer, a scene even more niche than anime.
The same could be said for Shinbo and Shaft, who have a fairly devoted cult following. Other than Bakemonogatari, their works weren't exactly chart-toppers, but were more narrowly targeted for otaku. And even Bakemonogatari is a heavily otaku-pandering work that, like Madoka, was able to reach outside of its target audience.
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On pandering, well, for instance, people consider K-ON! emblematic of otaku pandering, and that has close to zero fanservice. It's not strictly necessary for the shows themselves to be full of fanservice to be pandering in this day and age. What's more representative of pandering is the idea of hitting buttons or including enough bits in your show to appeal to the audience. At its core, I'm sure there's a coherent thematic and narrative vision to it, but there's enough stuff here that's been finely tuned to particular sensibilities.