Postby The Doctor » Thu Apr 29, 2010 1:46 am
This CEO needs to stop whining. Like the great Jack Welch said, change is here to stay.
True, anime fans SHOULD stop watching illegally, but will they?
Steve Jobs made the case, successfully I might add, that people WILL pay for legal content if you make it available and affordable. Today, iTunes is the largest online retailer in the world and is the largest moneymaker for the music industry ever.
Whining and begging fans to buy anime legally assumes that many of them can afford the current prices. It's possible the majority cannot afford the high prices of said product, or wish to spend the high cost for it. So, if a free alternative comes up, naturally they'll go for it. The market forces demand that in such situations, prices must go down or make a product good enough with bells and whistles that are difficult to pirate online.
This letter, a well intentioned alarm it might be, will not fix the problem. The anime industry must change or die. It must either adapt to the current net piracy, or perish and be banished back to Japan. Enough of this "no internet system profitable enough to encourage distributors has yet been developed" crap. Just because it doesn't exist yet doesn't mean it never will. If it doesn't, go invent it! I'm not saying it's easy, but in tough market times like these the greatest business minds in history didn't whine to their customer base. They rolled up their sleeves, got their teams together, made tough decisions, and implemented plans to recover. They took risks. Some succeeded, some didn't. Some companies thrived, some failed. It's the nature of the beast.
It's time to lead.
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There is therefore now NO condemnation for those who are in Christ Jesus." Romans 8:1