Okay, so you don't like the ESRB. The question is, what would be a better system? Games are completely different from movies, you can't compare the MPAA to the ESRB. They're different types of media. So what can you do?
Asking the ESRB to play completely through a game to find the content fails for three very important reasons.
1. The people on the ESRB are probably not gamers, thus asking them to play through a game would be an exercise in futility. Besides, what about games like Morrowind, that are 150+ hours? Do you really expect them to play that long? What about games like World of Warcraft that literally don't end? Would you like it if Team Fortress 2 had been delayed for another year so the ESRB could play every corner of the game?
2. Playing a game from start to finish would still not reveal all the content. Going hand in hand with the "ESRB isn't gamers" comment, most of them wouldn't explore every nook and cranny like a real gamer. Also, what about the Grand Theft Auto: San Andreas "Hot Coffee" mod? They could have played the game for ten years and never found it because it could only be accessed with a Gameshark or other cheat module.
3. "We should have rated this game three months ago but we can't beat this part!"
So then what's the only solution? If the ESRB can't find all the content, who can? The people who made the game, of course. But playing through the game in front of the ESRB would take too long...see the comment about Morrowind and the 150+ hours. Therefore the most logical step is to show the most objectionable parts, and have the ESRB go off of that, similar to how a movie works.
Kintaro wrote:#1: publishers lie about content or show content that is lies to decide the rating for themselves, ESRB is still retarded.
If the publishers lie about content, how is that the ESRB's fault? If I tell you there's a million dollars in this box, and you stick your hand in and there's a poisonous snake, is it your fault for believing me? No, it's my fault for putting the snake there in the first place.
The system is flawed, sure. It's not perfect. The MPAA isn't perfect either, there have been a lot of movies that got re-rated. In fact, there's basically no way Transformers should have gotten a PG-13, it should have been R. People make mistakes, and if gaming companies lie, they're the problem, not the ESRB. In fact, Take-Two DID pay for their mistake with the Hot Coffee mod, with a lot of class-action lawsuits.
So again, if you don't like the ESRB, that's your prerogative, but it's undeniably the only system that works in a real world scenario.