Postby mechana2015 » Thu Feb 01, 2007 1:11 am
Honestly AS should have known better, especially since there was another incedent with planted objects a while back (mario brothers box girls) and the participants got arrested, and it's not the first time that a company has gotten smacked down by a city for advertising (microsoft got fined by NYC for vandalism after they had the MSN butterfly logo chalked onto the streets).
Reguardless of my opinion of the show, I think the ads should have been thought through better and better notifications provided to the authorities. I think their lack of knowledge of the plan is the biggest error that was made. You really can't do whatever you want in a city without notifying someone, since without context, authorities won't be garanteed to know anything about a product, especially something tied to a show that is A. only 15 minutes long twice on a weeknight and B. only on a network that most citizens do not watch.
To me it seems that AS got cocky and thought that they were more than they are, which is a NITCH cable channel, NOT a universally recognised brand (especially in the case of ATHF moonites), and lost track of the fact that people are panicky and didn't have any frame of reference to recognise the odd square blinking objects that were being placed in critical locations to city functionality (bridges and tunnels for example).
If you were driving down the street and saw a blinking square on a bridge support with an odd pattern on it, that wasn't there the day before, what would you think... honestly, it might freak me out a bit too.