Subaru is teaming up with Gainax to make a new anime project, releasing this winter. The project's director is Shoji Saeki, who has worked on FLCL, Mahoromatic, and Tengen Toppa Gurren Lagann, along with fellow Gurren Lagann and Mahoromatic contributor Daisuke Kikuchi on concept art. Character design falls to Mai Otsuka, known for his work on Hanamaru Kindergarten and Shakugan no Shana.
Though this may seem like a Pizza Hut situation, where the sponsor gets their product in every scene for no good reason (see: Code Geass), it's feeling more like a Basquash! scenario. Nike sponsored that anime and the result was an anime about characters playing basketball while riding mecha, while wearing giant Nike shoes, of course.
[color="Red"][font="Book Antiqua"]Col. Roy Mustang[/font][/color]